Media Studies Review

What theorists say about their theory and how It relates to mass media only 1 theorist Flag Two basic elements In any mass communicating Channel Is way by which centre goes from sender to receiver Noise Interferes with the channel static out of range, Interference etc. This kind of communication Is or so never one way Feedback goes back to sender positive or negative Profit motivates all mass communication Problem is Noise is more(prenominal) than static though there is competition, resistant Feedback isnt really passive like she saysCan be adapted, ignored, changed, sabotage it, undermine it Mclean how his theory explains mass media Defines a medium In the broadest possible way Something In the middle, connects one thing to another It extends our senses Ex writing on the board Im extending my words to a visual thing The message has an impact regardless, the message defines itself Fundamental undermined thing is the way I present a message not what I say Questionable Structure s imposed by the medium define the message Way we send, receive, interact, creates the rules Sometimes medium actually creates the content Ex. Loophole to ask if mom wants milk, wouldnt do that if we had to go to a payphone Because medium extends our senses and controls whats being broadcasted, said or done medium changes us b/c we have phones, we behave differently that those without telephones we arent aware of the process we become subject to anything It does to us we become pawns of technology Unaware b/c we dont see the process Like Mclean does even so if we are aware of it, doesnt mean well react to it Criticism player too much emphasis on one element Says technology is the only thing that mattersOpacity difficult to understand him Berger Totally different, practical and hands on theorist He uses textual analysis to break down what is going on in the message Need to look at the message itself Even in a given medium we make decisions on what we watch/interact with and wha t we dont That shows there Is a deference Even though were exposed to the aforementioned(prenominal) thing repeatedly, we see things differently each time Suggests threes something complex about the way we understand things 4 functions of text Checking the weather Objective creating ones own ingenuousness Cartoons, any invented and artificial view of the worldExpressive the artists moods, the individual feelings Mimetic imitates real life Convention vs.. Invention Fit the mold and dont do anything different vs.. Creating something new and victor Reinforcing vs.. Hellenizing 8 things for analysis Marx Capital explained society Everything came down to labor and how much it was worth Had to be an industrial society of 3 classes Capitalists greedy, demand more currency and push middle class to lower class Bourgeoisie Proletarians going to be pushed farther down because of false reason (buying things they wanton) Commodity fetishism assume unnecessary things peps proletariat falsely conscious Religion is used to deceive and keep them marching to the capitals How does it relate to mickle Media What is used to create the false consciousness by the Capitalists Fits in with Bias its all related to profit Use mass media to profit because they own the big companies and advertise their products for commodity fetishism Mass Media exception the internet and social media where capital messages might not be completely controlled in marks time handing out pamphlets to get messages across Broodier concord with Marx but didnt think economic capital was the only factory Believed in hemolytic capital culture capital, social capital, prestige, education.